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09 Aug 2005 01:01:03 pm

The 'Kylie effect' in breast cancer

It is sad to see many of our favorite celebrities becoming victim to cancer, but it often make people look inside themselves and make them aware of the risks of cancer. University of Sydney professor Simon Chapman calls this 'Kylie effect' in the latest Medical Journal of Australia.

Sadly one of the world's most successful pop singers, Kylie Minogue was diagnosed with early stage breast cancer in May 2005 and undergone surgery. Minogue was only 36 years old when she was diagnosed with breast cancer. Kylie's diagnosis of breast cancer shocked millions of women. A blaze of publicity quickly followed the diagnosis and subsequent treatment of Minogue's breast cancer. This had caused a dramatic increase in awareness of breast cancer among women. Simon Chapman and colleagues found that over the two weeks following the the announcement of Minogue's breast cancer news, the number of women seeking mammograms for the first time more than doubled. The researchers credit media coverage for the 'Kylie effect', which increases the notion that cancer has no respect for celebrity status, wealth or youth.

Even though an 'Etheridge effect ' or Jennings effect' was not described by the researchers, I am sure that the same thing is true in cases of rock singer Melissa Etheridge who was recently diagnosed with breast cancer and the ABC news anchor Peter Jennings who has suffered death from lung cancer at a young age 67.

Category : General | Posted By : Sherin |

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